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A rosette-forming, evergreen perennial to around 18cm, with wrinkled green leaves and double golden yellow, apricot and pink flowers which appear from April to June. Primula are herbaceous or semi-evergreen perennials, forming a basal rosette of simple leaves, with salver-shaped or bell-shaped flowers which may be solitary or carried in an umbel or in whorls on an erect stem.
Grow in full sun or partial shade in moderately fertile, moist but well-drained, humus-rich-soil